HCP has its eye on mascara production, especially in Europe. The cosmetics packaging supplier has announced a deal in which it will acquire a 100% stake in Rusi Cosmetic GmbH & Co. KG. According to the agreement, Rusi will provide the core HCP manufacturing platform in Europe, and its commercial and operations functions will be fully integrated into HCP. Rusi’s president will report directly to HCP’s group president and CEO, and there will be no further management changes at this time.

Commenting on the transaction, HCP CEO Eddy Wu, says, “HCP values the wide range of product category expertise that Rusi possesses, which we intend to build on by investing in a significant plant expansion to better support our customers’ regional sourcing objectives in Europe.” In addition, says Wu, “With both SIMP and Rusi under one umbrella, HCP can offer very compelling full-pack mascara solutions locally. SIMP will continue to operate as a separate organization to ensure its ability to serve customers who purchase brushes from SIMP directly.” (HCP announced its acquisition of SIMP in September 2016.)
 
The deal will help HCP achieve its goals, according to Wu: “With Rusi joining the HCP family, we are realizing our dreams of being the world’s leading mascara solution provider and at the same time moving toward much more regionally-localized manufacturing in each of the markets we serve,” he said.